Creating a thought leadership program is about more than just having big ideas. You’ve also got to put in the work of spreading those ideas.
That might mean carving out 20 minutes a day to show up on the social media platform where your peers spend their time. It might mean learning to get comfortable on video.
Because if you don’t show up, you can’t lead the conversation.
This vision of thought leadership — gaining perspective, taking a stand and showing up as a leader — also creates a more inclusive definition of what it means to be a thought leader. You don’t have to be a CEO or a startup founder or have 30 years of experience to be a thought leader.
Thought leadership is the most advanced form of content marketing. If you’re ready to take it on, this guide walks you through the steps to unlock the expertise inside your organization and turn it into the kind of marketing collateral that establishes your brand as a trusted source of expertise in your industry.
We’ll cover all phases of the process, including content marketing strategy, editorial calendar planning and content creation tips.