Aon: The Real Deal 2018

Reporting and Design for the Financial Industry

Magnifying glass


Rep Cap worked with Aon to write and design this large data-based report. The report was parceled out into many different marketing assets that served as a model for promoting other key research results from the Aon team across multiple divisions worldwide.

Our Roles

  • Report Writing
  • Graphic Design

Crunching the Data

The Aon team had been collecting and analyzing data on retirement readiness for years. Still, the results of that powerful research weren’t being circulated as widely as the team behind it wished. The research’s quality and methodology were unique, and the team was eager to get the results into global HR decision makers’ hands.

They were looking for a partner that could bring a fresh eye to the research results and develop content that would appeal to a broader business audience and extend the content’s life span for up to two years.

Developing a Complete Package

In this B2B research report example, Rep Cap worked with the Aon team to produce a refreshed content package for The Real Deal. This included a wide variety of marketing assets. Among the collateral, we developed were an e-book, methodology report, infographics and placemats highlighting the key takeaways from the research. This package served as the foundation for an extended campaign promoting the Aon team’s comprehensive approach to helping employers develop best-in-class retirement offerings that could help their employees achieve financial security.

A Milestone Moment

The Real Deal was shared more widely than ever before. It achieved the “Milestone Moment” status for Aon, which was a significant cornerstone achievement for the division. HR and benefits leaders at large, global companies (the target buyers for the services promoted in the campaign) responded favorably to the new format, and the research was picked up widely in the general and trade business press. The campaign assets also continue to serve as a model for promoting other key research results from the Aon team across multiple divisions worldwide.

About Aon

Aon is a leading global professional services firm providing a broad range of risk, retirement and health solutions. With 50,000 colleagues in 120 countries, Aon empowers results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

Industry: Financial Services
Company Size:
Location: Global

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