B2B Content Marketing Experts

Mary Ellen leads new business development and strategy at Rep Cap. Before launching the agency 10 years ago, she served as director of content development at SmartBrief, as a columnist and financial editor at The Washington Post, and as a late-night server at Louie’s Cafe, where she learned the fine art of getting drunk LSU frat boys to pay their bill. She has a B.S. in agronomy from Louisiana State University, and an M.J. in journalism from the University of Maryland. She still can’t resist asking strangers about their first job.

Steve runs strategic consulting and business development at Rep Cap, where he helps companies figure out what to say, how to say it, and how to make people actually care. He also writes Work Tech Weekly, a newsletter on the future of work that isn’t shy about calling BS when the hype train gets too rumbly. As a consultant, he’s shaped market narratives for everyone from scrappy startups to global strategics. Before that, he chased deadlines in newsrooms, wrangled Fortune 500 execs as a comms consultant, and learned the hard way what “move fast” really means in startup land. These days, his sweet spot is helping brands craft growth stories and thought leadership that sound human, stand out, and actually say something worth listening to.

Lance leads content strategy and development at Rep Cap. He has spent the past two decades focused on the evolving world of work as a practitioner, industry journalist, researcher, and marketing strategist. He's been lucky enough to speak at major conferences and podcasts, but he prefers his work behind the keyboard on major reports or for publications like Harvard Business Review, Reworked, and the dozens of others he's ghostwritten for on behalf of some amazingly smart folks. 

A proud Washington State University alum, Lance is based in the Pacific Northwest with his wife and daughter, where he can usually be found on a hiking trail, at a concert, or cheering on his favorite sports teams. 

Bringing three decades of communications experience, Tony Spangler, APR, leads the public relations and analyst relations practice. A former award-winning journalist turned PR pro turned marketing content and thought leadership guru, Tony was an Ottaway Fellowship recipient at the University of Missouri’s National Institute for Computer-assisted Reporting and was nominated for a Pulitzer Prize in the category of community journalism. Tony is an avid bowhunter, bleeds Michigan State green, and is writing a book about why he's training AI to steal his job. 

Alec leads Marketing Operations at Rep Cap. Before joining the agency, he served as director of operations for a serial entrepreneur and influencer as well as a venture fund, where he built systems and automations to help scale businesses, content, and communities. Years ago, he studied philosophy and entrepreneurship at Michigan State University, a combination that fuels both his big-picture thinking and his obsession with making processes actually work.  When he’s not designing smoother workflows, he’s either traveling or producing electronic music, where iteration and rhythm keep him in tune.

Jane leads design and development at Rep Cap. Prior to learning JavaScript and Gestalt principles of design, she worked in public accounting, finance and mental health. She loves discovering new ways to solve problems, but if she’s not building websites, she’s likely working on expanding LGBTQ+ equality. She has a B.A. in psychology from the University of Louisiana at Monroe and a B.S. in accounting from Louisiana State University. She lives in south Louisiana, has 2 children and 2 blind cats, and teaches Sunday school nearly every weekend.

Michael Thibodeaux serves as a multimedia producer at Rep Cap, specializing in podcasting, scriptwriting, A/V coaching and other bits of audio content. You can also find him behind the scenes during virtual events. He has a master’s in cognitive psychology from Queens College in New York and is still trying to come up with a good explanation for how this relates to his current career track, but he is sure that it’s probably useful. He’s passionate about all things related to audio and has amassed an impressive collection of keyboards and synthesizers over the years. He and Katie (obviously) do not agree on which borough reigns supreme.

Tyler leads the web team at Rep Cap, with a focus on creating dazzling, performant and optimized websites for clients. He has more than 20 years of experience designing and building interactive experiences, including native and web apps, websites, data visualizations, and creative coding experiments. He holds a B.S. in computer science from Louisiana State University. When he’s not in Figma or VS Code, you might find him mountain biking, hiking, or scrounging for carbs.

Abigail is dedicated to creating engaging visual and written content that captivates audiences. She is currently pursuing a B.F.A. in Graphic Design at Louisiana State University, where she hones her skills in design and creative communication. Outside of her studies, she loves attending concerts and festivals, constantly seeking new artistic inspirations. Feel free to chat with her about your favorite music or design trends!