Built on Big Ideas
Coursera is a growing online learning company that is built on big ideas. The company hires the brightest minds in Silicon Valley and partners with the world’s best universities. They needed help developing collateral for a thought leadership campaign.
The enterprise marketing team wanted to leverage big ideas to create high-quality, original content that would resonate with potential buyers inside Fortune 500 companies.
Developing the Campaign Assets
The company hired Rep Cap to develop thought leadership pieces (blog posts, long-form articles, white papers and reports, infographics and video) to support a B2B thought leadership campaign that would expand the company’s online footprint and start a conversation with potential buyers for its new enterprise service offering.
Rep Cap was able to quickly access the company’s internal thinkers and outside partners, and turn their ideas and experience into a timely, industry-leading content marketing campaign. The company used that content to power a long-term lead-generation campaign through its website, social media, email, PR and a paid lead service.