Laurie Ruettimann was looking to elevate her weekly podcast, Punk Rock HR, in terms of quality, reach and promotion while also saving her time. Rep Cap was brought on to help produce, distribute and promote the popular HR podcast.

Background

Laurie Ruettimann is an author, keynote speaker, adviser, consultant, career coach, executive recruiter and podcaster who has been telling work-life stories for over 20 years. Her podcast, Punk Rock HR, features deep discussions with workplace experts seeking to improve work through innovative ideas and technologies.

Challenge

Laurie’s schedule grew increasingly busy leading up to the launch of her book, Betting on You, and she needed a podcast partner to help her maintain her show’s quality and streamline the production and promotion processes. 

Solution

The Rep Cap team provided support in editing the content of the show, as well as audio engineering. Integrated campaigns were established to promote new and older episodes across multiple channels (social media, email and a LinkedIn newsletter). 

Results

Rep Cap improved the sound quality with cleaner audio and incorporated a new theme song that elevated the overall listener experience. Rep Cap also improved the podcast's promotion through a long-term social strategy that promotes episodes from the day they’re published to six months after release.