AskNicely, a software company focused on customer experience management, partnered with Rep Cap for its first digital event, Frontline Summit. Rep Cap helped the client with digital event production and social promotion services along the way to making the event a huge success.
Background
When AskNicely was preparing to launch its mobile coaching platform to empower frontline staff (employees dealing directly with customers) to create positive customer experiences, the company knew it needed to make a splash. AskNicely prepared to host its first digital event, which would serve as a promotional tool for the platform while helping to build community, brand awareness and thought leadership.
Challenge
Not only was this the first digital event for AskNicely, but the client also had a small window in which to pull the event together. The client knew it would need efficient planning and execution to brand, create and launch the event while hitting the target launch date. AskNicely turned to Rep Cap for help.
Solution
Rep Cap helped produce the event using the event technology platform Hopin, along with Basecamp as a project management tool, with administration of the event coordinated within Hopin. The event was promoted with weekly emails through Marketo, advertising the speakers and sessions for the summit. Social promotion, including the creation of visual assets, was also executed by the Rep Cap team.
Results
Frontline Summit was launched on time in November 2020. Customer obsessed-brands from around the world came together for a day filled with frontline stories, practical playbooks and inspiration. The event had 28 sessions, with topics ranging from marketing to customer experience, and there was even a petting zoo! Keeping the topics varied and providing unique, interactive breaks helped make the event fresh.
The summit drew over 3,000 registrants, with attendees praising the quality of the content, the ease of individual networking sessions and the live musical performances. Three partners contributed substantially to the event as paid sponsors, offsetting the hard costs of hosting.
