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Ben Brooks

Before You Build Leaders, Build Good Managers

Ben Brooks will bet you $10,000 that no head of HR, CEO, COO or CFO at a mid-market company would describe their organization as having “a pretty strong bench of managers.” Not great. Just pretty strong.

Organizations have spent decades promoting people into management without agreeing on what the job is. Growth covered for a lot of that. Now growth is slowing, and AI is speeding up everything else.

The leader vs. manager debate usually ends with leadership taking the trophy. Ben thinks organizations have the order backward. Leadership multiplies the management underneath it. AI is making it obvious when there isn’t much there.

Ben is founder and CEO of PILOT, which has developed more than 10,000 leaders over the past decade, and he’s now holding his own company to the same scrutiny. He also hosts The Lift, a weekly podcast that helps executives activate change and shows HR leaders how to influence the business on people and culture.

 

How AI Is Reshaping the Leader vs Manager Debate
  • 34 min
How AI Is Reshaping the Leader vs Manager Debate
Work Tech Weekly
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Leadership Gets the Spotlight While Management Does the Work

“As much as I’m a fan of leadership, that’s the luxury brand that gets all the attention, and management is really the fundamentals and the elegant essentials,” Ben says.

Consulting firms have spent about four decades publishing white papers that crown middle management as the secret to digitization and engagement. Ben argues the needle hasn’t moved, even as the list of things managers are expected to carry keeps getting longer. When something breaks, the default diagnosis is a leadership problem, which Ben says “sometimes is Latin for ‘We need to fire people at the top.’”

His alternative is an equation: strategy and ways of working, multiplied by leadership, equals success. “But leadership is a multiplier, and it needs something to multiply, and how we work and managerial capability is part of the thing you’re multiplying,” Ben says. Keep investing in the multiplier while the base stays weak, and the result stays weak.

AI Made Work Cheap to Produce and Left Managers Holding Every Decision

AI has pushed the cost of producing knowledge work way down, but consuming it hasn’t gotten any cheaper. “Unfortunately, the cost to consume, no one’s managing, and that’s part of the manager tax,” Ben says. Someone at PILOT recently sent him a nine-page memo on how to define a single KPI. The quality was fine. It said far more than it needed to, “explaining how the sun worked when I just needed to know the time.”

Then there are the decisions nobody makes. Executives announce they’re going digital or going global and never name the trade-offs. At one Fortune 100 customer, eight people have to sign off, while elsewhere someone signs a contract on their phone on a Friday afternoon. When nobody has defined what a manager owns, nobody knows who’s supposed to make the call, and AI just adds more calls. Decision-making in management has always been murky, Ben says, and faster production piles more onto the logjam.

Middle managers have been a punchline since Bill Lumbergh asked about those TPS reports, and the latest round of layoffs hasn’t helped their reputation. But a lot of what gets blamed on them starts a few floors up, where the decisions that would make their jobs workable sit unmade.

The Management Skills That Matter Most Are the Fundamentals

PILOT doesn’t hand clients a 15-item competency model. Short-term memory holds three to eight objects, so Ben keeps the standard to six. Managers cultivate good people and build a healthy team environment. They also set clear direction, make the most of their resources, remove obstacles and hold people accountable for results — all of them people management skills you can actually observe.

His advice for first-time managers starts with humility. “They should assume they’re a terrible manager, and they should always assume they could be a better manager,” Ben says. From there, the job is to make everyone else the star and become a net exporter of talent. “Nail the unsexy. Your career will accelerate.”

Ben holds himself to the same standard. Recent feedback told him to be more direct and hold people more accountable, and he shared it with the whole company. He says working on it is already making a huge difference. If the fundamentals take deliberate work for someone who teaches them for a living, they won’t happen by accident anywhere else.

Ben sees the leader vs. manager debate as an order of operations. None of these problems are new, but AI makes skipping the first step more expensive every quarter.

So before the next leadership program gets funded, run your own version of Ben’s bet. Ask a handful of your managers to describe what a good manager looks like at your company. If the answers don’t match, that’s where the work starts.

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