Staying visible and engaged with your audience online is more crucial than ever. But let's face it – not everyone has the time or video production skills to churn out high-quality video content consistently.
That’s where we come in.
Off the Cuff is a turnkey video production service designed by Rep Cap for busy thought leaders who want to enhance their digital presence without spending a day tied down in a traditional studio. We’ve been providing this service for our agency clients for years as part of our full-service content retainers, but we’re now offering it as a standalone service for individual thought leaders:
- Entrepreneurs whose marketing teams don't yet have video content capabilities.
- Executives who want to invest in their personal brand.
- Professional speakers looking for a steady source of fresh video content beyond recordings of their keynotes.
- Authors who’d like a partner to translate their ideas from written word into snackable videos.
Our proven journalistic process helps you get all those brilliant ideas out of your head and into the world fast. Best of all: No script required. All you have to do is show up and be charming.
The Power of Video for B2B Thought Leadership
Nobody wants to read your 40-page “white paper” anymore.
But they will come to your TED Talk.
And they will watch your LinkedIn videos.
If you want your ideas to take hold today, it’s time to get in front of the camera. Social video, in particular, has emerged as a powerful tool for thought leadership, offering a dynamic and immersive way to share insights, inspire change, and build trust at scale.
Enhanced Engagement: Videos have a unique ability to capture and hold people’s attention.
This preference for video content translates into higher engagement rates, making it an ideal format for thought leaders to share their insights and ideas.
Higher ROI: Short-form video offers the highest ROI right now of any content marketing format and will see the most growth of any marketing content format in 2024, according to HubSpot’s 2024 State of Marketing & Trends Report. This is true of LinkedIn, as well as TikTok, Facebook and Instagram.
More Memorable Messaging: The visual and auditory elements of video content make it more memorable than text-based content. For thought leaders, this means that their key messages and ideas are more likely to stick with their audience, fostering deeper connections and understanding.
Why Work with Rep Cap?
Thought leadership isn't just about having innovative ideas; it's about sharing those ideas in a way that captivates, educates, and inspires action. We designed Off the Cuff specifically for thought leaders like you who are ready to elevate their influence and drive meaningful conversations in their industry.
Authentic Style. Our journalistic, interview-driven style strips away the formalities of traditional video production, allowing your expertise and passion to shine through.
Streamlined Process. Our workflows are direct and efficient, and we’ve found some pretty slick ways to use AI and other emerging tech to speed up post-production time while maintaining quality remote production values. All you have to do is show up and be charming.
No Long-Term Commitment. This service is designed to be flexible—providing you with exactly the content you need, when you need it, without any unnecessary commitments. If you find you need more comprehensive content marketing strategy, management and production services, you know where to find us. This service stands alone.
Simple, Transparent Pricing
One Time Fee
$2,500
Per Session
Take the first step towards transforming your content strategy with powerful, engaging videos that capture the essence of your brand and message.
How It Works
- Book Your Session: When you’re ready to get started, you’ll use our simple booking system to schedule and pay for your 2-hour remote interview session. Check your email for a calendar invite with a link to your personal recording studio in Riverside, our remote recording platform, as well as our favorite tips for looking and sounding great on remote recordings. (Why do we require prepayment?)
- Complete the Pre-Interview Brief: Fill out a short form to share your social media handles, your goals and any topics you want to make sure we cover. You’ll also upload your brand guidelines and any existing logo or video files. (What if I don’t have any brand guidelines?)
- Pop in for Your Interview: You’ll be greeted by two people from our team: an experienced business journalist, who will come prepared with questions to get the conversation going, and a skilled multimedia producer, who will make sure you look and sound your best. You can repeat yourself, do instant retakes, practice different ways of talking about your work. This is a NO SCRIPT ZONE. (Can I meet my journalist and producer ahead of time?)
- Edit Your Best Cuts: Immediately after the interview, we’ll identify the 15-20 best rough cuts of up to 2 minutes each and share the videos for your review via Riverside. With your approval, we’ll then edit them into polished videos, incorporating your branding and following best practices for each social channel.
- Share with Confidence: We’ll email you a link to a Google Drive folder that contains your edited videos in landscape, vertical and square formats, branded thumbnails for each format, and human-edited captions, as well as your raw footage. You've now got a month's worth of thought leadership video content, ready to go! (Can you help me upload and schedule the content?)
Book your Next Session! When you’re ready to come back, just let us know. As a returning customer, you’ll enjoy preferential scheduling options and a 10% discount on new sessions going forward.