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Jenn Harrold

How to Build a Coaching Culture People Actually Want to Work In

NewDay USA is a mortgage lender that serves veterans exclusively, and it just hired a 22-year-old with zero industry experience who has no idea what a VA loan even is. Most lenders would show that person the door. NewDay handed them a job offer instead.

That's not an accident. It's the whole model. They've built a coaching culture disciplined enough to turn total novices into top performers, and, weirdly enough, into homeowners themselves.

Our guest is Jenn Harrold, SVP of Human Resources at NewDay USA. Jenn came up through recruiting, not the C-suite, and over the last two years she's scaled NewDay's hiring engine at a pace most HR departments would find alarming: roughly 200 hires two years ago, 50% more last year, and a larger number on deck for this one.

We get into why NewDay bets on coachability over credentials, what a real monthly feedback cadence looks like inside a commission-driven, highly regulated business, and the stat that made me want to book this episode in the first place: 60% of employees who stay two years become homeowners, at an average age of 26.

The bigger question is whether a model this specific to one company's mission can actually travel.

How to Build a Coaching Culture People Actually Want to Work In
  45 min
How to Build a Coaching Culture People Actually Want to Work In
Work Tech Weekly
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Hire for Coachability. Train for Everything Else.

Most volume hiring runs on the same assumption: find people who already know the job. NewDay does the opposite, on purpose.

Part of it is practical. Mortgage lending is one of the most regulated industries, and years of experience elsewhere can mean years of habits that don't fit NewDay's process. "It is very difficult to undo years of experience or process, or even, quite frankly, mistake," Jenn says. Training someone from zero is expensive and slow. Untraining someone is worse.

But the bigger point is about what hiring managers optimize for. "A lot of times companies and hiring leaders specifically over-index on trained, ready-made talent," Jenn says. They treat résumé tenure like a proxy for competence, when it's really just a shortcut. NewDay's bet is that curiosity and coachability predict success better than a line item on a résumé ever could. So that's what they screen for instead.

Instead, the company screens for two things: coachability and communication. "If we can hire competitive talent, individuals that are able to interpret information, communicate effectively, then we know we can train 'em on the rest," Jenn says. That's a clean pitch, and it's also a bet that only works if the training and coaching underneath it are actually as consistent as she's describing.

NewDay backs it with a shadowing session built into the interview process, where a candidate sits next to someone a few months into the job and asks anything. A meaningful share of hires now come directly out of the intern program, which the company has doubled year over year.

The Coaching Culture Lives in the Monthly Cadence

NewDay doesn't run annual reviews. Leaders review performance every month, one-on-one, with an HR analyst pulling the numbers so the conversation runs on facts instead of impressions. "You can't wait another month or two to check in and expect a different result if the coaching wasn't happening throughout," Jenn says.

That frequency also drives leadership development inside the org. A team lead manages two or three people. A captain manages two smaller teams. The bands keep stacking up to the division level, so nobody is coaching an entire floor alone. Newer hires get what Jenn calls "arm around conversations," heavier on encouragement until someone has enough reps to take direct feedback without a cushion.

Some people don't take to the constant feedback loop, and NewDay isn't going to change the methodology to keep them. "They may opt out and choose to move on," she says. The coaching culture runs as a filter continuously, not just at the hiring stage.

NewDay's intern program proves out the entire thesis. It doubled in a single year, then doubled again the year after, and the conversion rate into full hires rose right along with it.

Those numbers actually back up the coachability bet. If the model only worked at a small scale, with a handful of hand-picked believers, doubling the pipeline twice in two years would have diluted quality. Instead, the opposite happened.

The Kicker: 60% of New Hires Become Homeowners by 26

Here's the stat that earns the case study: of employees who stay at NewDay two or more years, 60% are homeowners or in the process of buying, at an average age around 26 to 28.

Jenn is careful not to overclaim causation. "I wish that our leadership or NewDay or any one of us could take credit for that," she says. There's correlation, not a clean formula. But the ingredients aren't a mystery: base pay plus uncapped commission, a workforce absorbing mortgage-industry knowledge faster than the average 35-year-old first-time buyer, and a culture that rewards first-in-last-out effort with actual money.

So, at a time when entry-level jobs are getting eaten by AI, NewDay is going hard at recruiting and developing the youngest generation in the workforce. They didn't build a high-performance culture despite hiring novices. They built it because of it.

The company decided the real question was never "how much do they already know?" It was always "how fast will they learn, and how honest can we be with them while they do?" As Jenn says, "A supporting culture isn't about removing the pressure. It's really about making sure that the support is in place for you to perform at your highest level possible."

That's the whole model. No pressure removed, no corners cut. Just a company betting that support and standards were never actually opposites.

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