How does PR support content marketing? Learn how these disciplines help each other achieve shared goals around brand awareness, audience and influencers.

How Does PR Support Content Marketing?

Managing Editor

Can We Be Friends? How Does PR Support Content Marketing?

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Emma translates high-level content strategy into high-impact content marketing assets. A recovering journalist, her superpowers include pinpointing the heart of content marketing campaigns and spotting typos from a mile away. She holds an M.S. in Mass Communications from the University of Southern Mississippi and a B.A. in Communications from Southeastern Louisiana University. She currently lives in South Louisiana with her wife, three cats, and a parakeet.

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Emma James-Wilson

Learn how Kelly Glass has built a career based on centering Black people and their voices and why she won't “disconnect my humanity from my work.”

Telling Stories That Matter to Black Families

Kelly Glass Is Telling Stories That Matter to Black Families - Managing Editor

Nikki Carter is a freelance writer-editor. She has a BS in Marketing and an MBA, as well as certs in Salesforce, Google Analytics, and HubSpot. She runs a weekly newsletter, Will &amp; Way, for Women of Color and is querying her first novel for publication. When she isn't writing, you can find her hiking, reading, drinking oat milk chais, or crafting! 

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Nikki Carter

Get tips on how to launch a branded magazine from former WP Engine managing editor Marie Dodson, who has launched two successful online magazines. 

Marie Dodson, on How to Launch a Branded Magazine

Launch a Branded Magazine, Advice from Marie Dodson - Managing Editor

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Rep Cap Staff

Content Therapy is Managing Editor’s monthly advice column, &hellip; I’m Ready for a Promotion, but My Employer Won’t Give Me One! Read More &raquo;

I’m Ready for a Promotion, but My Employer Won’t Give Me One!

I’m Ready for a Promotion, but My Employer Won’t Give Me One! - Managing Editor

Paul Chaney is a freelance B2B writer, editor, blogger, journalist, marketer, ghostwriter, and author (that was a mouthful!) with more than 25 years of experience in the content marketing space. As president of Prescriptive Writing, he creates content that helps brands connect with their customers in meaningful, substantive ways.

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Freelance writer, editor, and content marketer

Paul Chaney

Authentic content informs your audience, drives traffic and supports marketing campaigns. Good SEO practices help that content reach more of the right people.

Why Authentic Content Needs Good SEO

Authentic Content Succeeds When It’s Supported By SEO- Managing Editor

Lindsay Boyajian Hagan is the VP of Marketing at Conductor, managing all demand generation and go-to-market activities. With over 10 years of experience in the B2B software-as-a-service (SaaS) space, Lindsay’s strengths lie in scaling marketing teams and building cross-channel campaign strategies. She began her career by launching her own company, WeareverYouGo.

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Lindsay Boyajian Hagan

Content marketers succeed by using strong data to inspire creativity. Learn how to produce a data-driven content marketing strategy for your B2B clients.

Succeeding With Data-Driven Content Marketing  

How to Produce a Data-Driven Content Marketing Strategy- Managing Editor

Why do so many content marketers love Airtable? We review Airtable for content marketing and dig into how managing editors can use the tool for content audits and editorial planning.

Why Content Marketers Love Airtable

Why Content Marketers Love Airtable - Managing Editor

What's next in thought leadership? Luke Collins, the former editor of Deloitte Insights, has a few ideas.

What’s Next in Thought Leadership: Q&A with Deloitte Insights Editor-in-Chief Luke Collins

What's Next in Thought Leadership. Ask Luke Collins. - Managing Editor

What’s Next in Thought Leadership: Q&#038;A with Deloitte Insights Editor-in-Chief Luke Collins

What is a managing editor, and why is the role so important? We define what managing editors do at content marketing-driven organizations.

What Is a Managing Editor?

What Is a Managing Editor? A Primer | Managing Editor magazine

Mary Ellen Slayter is CEO of Rep Cap. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. You can find Mary Ellen on Twitter @MESlayter.

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Mary Ellen Slayter

TikTok’s billion users represent fertile ground for today’s content marketers. 3 TikTok marketing experts tell us how to jump in.

What Content Marketers Need to Know About TikTok Marketing

TikTok for Content Marketing - Managing Editor

Geoff Whiting is a writer and content strategist at Whiting Communications, specializing in workforce development and enterprise technology. Outside of the office, he can be found toying with the latest in supply chain software, searching for classic radio broadcast recordings, and playing the perpetual tourist in the Washington D.C. metro.

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Geoff Whiting

Rep Cap regularly publishes B2B content marketing insights based on the experiences of its team and clients. White papers, webinars, articles and more.

B2B Content Marketing Insights

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Rep Cap

B2B Content Marketing Agency in Minneapolis &amp; Baton Rouge

Rep Cap | Content Marketing for HR Tech, Insurance &amp; Financial Services

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1. Building an Engaged Audience

2. Getting Deliverability Right

3. Create Compelling Content

What are the elements of an amazing newsletter? Learn how to create your own.

3 Essential Elements for an Amazing Email Newsletter

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Learn the Elements of a Newsletter

Tyler Durrett

Why Is Content Marketing Important for Insurance Companies?

What Are the Benefits of B2B Insurance Marketing?

How to Craft Your B2B Insurance Marketing Plan

10 Great Examples of Content Marketing for Insurance

Start Your Insurance Thought Leadership Journey

Learn how to create a compelling B2B insurance marketing strategy for your company built on targeted audiences, thought leadership and employee sharing.

Content Marketing for Insurance Companies

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Transform B2B Insurance Marketing With Thought Leadership | Rep Cap | Content Marketing for HR Tech, Insurance &amp; Financial Services

Vanessa Orellana

Why Content Marketing Matters for Management Consultants

2 Key Elements of a Content Marketing Strategy for Consultants

3 Types of Content Strategy for Consultants

10 Examples of Great Content Marketing for Consultants

Build Your Brand With Content Marketing for Consultants

Content marketing for consultants showcases your expertise and signals how you can help prospective clients tackle their business’s key questions.

Content Marketing for Consultants

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Expand Your Firm’s Reach With Content Marketing for Consultants | Rep Cap | Content Marketing for HR Tech, Insurance &amp; Financial Services

Why Is Thought Leadership in Financial Services Important?

Developing a Financial Services Content Marketing Strategy

Examples of Great Financial Services Thought Leadership

The Future of Thought Leadership in Financial Services

Learn to create content marketing for financial services that builds trust with clients by highlighting your institution’s voice, research and expertise.

Content Marketing for Financial Services

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How to Create Content Marketing for Financial Services | Rep Cap | Content Marketing for HR Tech, Insurance &amp; Financial Services

Start With Your Strategy

Find Your Idea Sources

Map Out a Detailed, Repeatable Process

Assemble Your Dream Team

An effective content marketing engine helps you harness good ideas and get them in front of the right audience to deliver business value.

How to Build a Content Marketing Engine

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4 Steps to Building a Content Marketing Engine

3 Tiers of Content Marketing

Uncover Your Big Ideas

Building Your Content Engine

Spread the Your Best Ideas

Establish your organization’s reputation as a source of expertise in your industry with a powerful thought leadership program.

How to Create a Thought Leadership Program

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Create a Thought Leadership Program in Your Organization

What Is B2B SEO?

What Is B2B Thought Leadership Marketing?

How Do B2B SEO and Thought Leadership Work Together?

Examples

Choose Both.

B2B SEO content strategy doesn't have to be enemies with thought leadership. In fact, SEO and thought leadership in tandem can drive better business results.

Why Your B2B SEO Content Strategy Needs Thought Leadership

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Boost Your B2B SEO Content Strategy With Thought Leadership

People You Know Sharing Content You Want to See

How to Create High-Scoring Content for LinkedIn

Connect, Don’t Just Consume

Build Your Brand With Intention

3 Types of Content to Share

10 Great Examples of Thought Leadership on LinkedIn

Go All in on LinkedIn for Thought Leadership

Develop your own thought leadership strategy for LinkedIn by investing in your relationships and developing content that plays to your strengths.

LinkedIn for Thought Leadership

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How to Use LinkedIn for Thought Leadership

Develop Your Content Marketing Strategy

Best Practices

Examples of Great Content Marketing

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Put your expertise to work with effective content marketing for associations.

Content Marketing for Associations

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Engage Members With Content Marketing for Associations

A Structure Built for Scannability

Meaningful Headlines and Subheadings

Body Copy That Delivers on the Promise of Your Headline

Metadata That Makes Sense

Blog posts and articles remain powerful tools for content marketers. Explore the anatomy of a perfect blog post to create value for your audience.

Anatomy of the Perfect Blog Post

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Resources

Our Guides

3 Essential Elements for an Amazing Email Newsletter

Email Marketing

Read More

Content Marketing for Insurance Companies

Content Strategy

Read More

Content Marketing for Consultants

Content Strategy

Read More

Content Marketing for Financial Services

Content Strategy

Read More

How to Build a Content Marketing Engine

Content Strategy

Read More

How to Create a Thought Leadership Program

Thought Leadership

Read More

Why Your B2B SEO Content Strategy Needs Thought Leadership

Content Strategy

Read More

LinkedIn for Thought Leadership

Thought Leadership

Read More

Content Marketing for Associations

Content Strategy

Read More

Anatomy of the Perfect Blog Post

Creative

Read More

Webinars

Managing Editor Magazine