About Us
B2B Content Marketing Experts
We approach B2B content marketing with a journalist’s curiosity, a marketer’s spark for experimentation and a film director’s obsession with detail.
Need help thinking through the story you want to tell?
We’ll interview your customers and team members and shine a light on what makes your brand special.
Not sure how to connect your business priorities with all this content you feel pressured to produce?
We’ll develop an agile content strategy that you can put into action quickly and gain the momentum you need to reach your business goals.
Have a strategy mapped out but just need help getting it all done?
We can support you in every step of the content process: calendar planning, research, writing, editing, design, and more.
B2B Content Marketing Dream Team
Team
Mary Ellen Slayter
Mary Ellen leads new business development and strategy at Rep Cap. Before launching the agency 10 years ago, she served as director of content development at SmartBrief, as a columnist and financial editor at The Washington Post, and as a late-night server at Louie’s Cafe, where she learned the fine art of getting drunk LSU frat boys to pay their bill. She has a B.S. in agronomy from Louisiana State University, and an M.J. in journalism from the University of Maryland. She still can’t resist asking strangers about their first job.
Jen Meli
Jen helps tell compelling stories for the thought leaders and technology companies that work with Rep Cap. They’ve spent several years creating content for B2B SaaS companies and did a stint writing and editing for an SEO agency. Before starting their career in content marketing, Jen used their M.A. in English and creative writing from SUNY Brockport to teach college-level writing courses. You can find Jen traveling or exploring nature with their husband or at home painting, collaging, consulting one of their many tarot decks, and (you guessed it) writing.
Clare Chiappetta
Clare is responsible for translating complex concepts in HR and the future of work into engaging blogs, white papers, ebooks and more. She has a B.A. in liberal studies from Franciscan Missionaries of Our Lady University and an M.A. in English from Southeastern Louisiana University. She continues to explore the world through books, films and music — with a special interest in pro-wrestling and ‘80s horror. Test your most esoteric pop culture references on her.
Michael Thibodeaux
Michael Thibodeaux serves as a multimedia producer at Rep Cap, specializing in podcasting, scriptwriting, A/V coaching and other bits of audio content. You can also find him behind the scenes during virtual events. He has a master’s in cognitive psychology from Queens College in New York and is still trying to come up with a good explanation for how this relates to his current career track, but he is sure that it’s probably useful. He’s passionate about all things related to audio and has amassed an impressive collection of keyboards and synthesizers over the years. He and Katie (obviously) do not agree on which borough reigns supreme.
Grace McGrath
Grace runs point on social media, influencer marketing and PR, while soaking up everything she can about design and video. She recently completed a B.S. in public communication and advocacy, with a minor in environmental studies, from the University of Wisconsin La Crosse. She loves anything outdoors, ranging from squirrel-watching to backpacking across Minnesota. Ask her about her favorite surreal paintings of her cat.
Katie Pearl
Katie oversees the design of all of the beautiful white papers, reports, infographics, social media images and email newsletters Rep Cap produces. She began her career in magazine design, including serving as art director for MediaPost. She has a B.A. in English from Pomona College and has completed graduate coursework in publishing at Columbia University. Katie lives in the objectively best borough of NYC with her husband, their elementary schooler, and Ozymandias, King of Kings (their cat).
Tyler Durrett
Tyler leads the web team at Rep Cap, with a focus on creating dazzling, performant and optimized websites for clients. He has more than 20 years of experience designing and building interactive experiences, including native and web apps, websites, data visualizations, and creative coding experiments. He holds a B.S. in computer science from Louisiana State University. When he’s not in Figma or VS Code, you might find him mountain biking, hiking, or scrounging for carbs.
Sarah Baker
Sarah is responsible for shepherding projects from ideation to creation, using her marketing and project management background to bring the digital content experience to life here at Rep Cap. She has a B.A in English from Monmouth University and 6 years of marketing experience working with local and global teams. When she’s offline, you can find Sarah exploring new hiking trails, relaxing at the beach, or weighing in on the Pork roll vs Taylor ham debate (It’s a big deal in NJ). Ask her about the best spot to grab a cup of coffee or slice of pizza.
Krista Savana
Krista makes sure all our high-minded strategic plans get turned into action items. Before joining Rep Cap, she spent more than 10 years working in health care administration, where she gained valuable skills in data management and project coordination. She is always looking for opportunities to show off her pivot table skills, but when she’s not sifting through data, she enjoys reading and solving cryptograms. Krista lives in North Louisiana (which we feel is an important distinction from south Louisiana) with her partner, three children and a turtle her kids lovingly named “Stick.”
Jane Mitchell
Jane has dual roles at Rep Cap: She spends half her time managing finance and HR at Rep Cap and the other half writing content for our financial services clients. She has worked in public accounting, finance and mental health. She loves discovering new ways to solve problems using Microsoft Excel, but if she’s not making spreadsheets, she’s likely working on expanding LGBTQ+ equality. She has a B.A. in psychology from the University of Louisiana at Monroe and a B.S. in accounting from Louisiana State University. She lives in south Louisiana with her partner, 2 children, 2 dogs and a flock of rare-breed chickens.
Abigail Rodrigue
Abigail is dedicated to creating engaging visual and written content that captivates audiences. She is currently pursuing a B.F.A. in Graphic Design at Louisiana State University, where she hones her skills in design and creative communication. Outside of her studies, she loves attending concerts and festivals, constantly seeking new artistic inspirations. Feel free to chat with her about your favorite music or design trends!
Devon McGrath
Devon combines strategic thinking, creative problem-solving and her strong interpersonal skills to ensure her clients meet their goals – no matter how many follow-up emails she has to send you. A client once described her as “relentlessly cheerful,” a label we couldn’t really argue with. She has B.A.s in history and communication from Carthage College, and an M.A in Irish history from University College Cork. When Devon’s not geeking out on marketing strategy, you can find her exploring a new city, knitting, hiking, or setting up camp in the forests of Northern Minnesota.