People keep saying, “Email is dead.” Sometimes, they even say it in emails.
The reality is that bad emails were always ineffective, but awesome emails are more valuable than ever. With all the new platforms vying for our time and attention, sometimes it seems like our inboxes are the only place we can maintain a little control.
Amazing email newsletters deliver surprising insights or create joy. They sound like they were written by an actual human being, with a personality, not the Voice of a Brand.
So what does it take to get the right people opting in and reading your content so you can build that authentic connection?
In this guide, we show you the secret to creating an awesome email newsletter people will look forward to receiving.