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Tapping Into the Power of Print 


Rep Cap helped Aon write and design collateral for the SIOP Annual Conference, which they were sponsoring and presenting at.

Our Roles

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  • Graphic Design

Case Studies

Tapping Into the Power of Print 

Guides & E-books for the HR Tech Industry

Aon partnered with Rep Cap to help write and design collateral for a sponsor presentation at the SIOP Annual Conference.


When Aon, a leading global professional services firm, was preparing for a major presentation at the annual SIOP (Society for Industrial and Organizational Psychology) conference, they turned to Rep Cap to help them create a lasting impression.


Trade shows are lively but noisy places, and it can be challenging to communicate complex ideas in these environments. Aon’s marketing team wanted to find a way to extend the impact of their messaging to attendees long after the event. 


Rep Cap wrote and designed a B2B guide that could be distributed both digitally and in print. Styled as a 4-by-6-inch booklet, the “AI in Talent Handbook” showcased Aon’s collective expertise in applying cutting-edge technology to assessments. The guide offered plain-language guidance on the major developments in artificial intelligence for talent, including basic definitions and an overview of trends.

Handbook cover and interior spreads


The printed guide was a big hit at the event. Attendees were spotted reading and sharing the handbook throughout the conference center. The content was also adapted into a digital format to be used as a gated lead-generation asset. The asset performed so well that the handbook model was extended to a series and adopted for other business lines.

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