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Tapping Into the Power of Print 
Tapping Into the Power of Print 

Tapping Into the Power of Print 

Summary

Rep Cap helped Aon write and design collateral for the SIOP Annual Conference, which they were sponsoring and presenting at.

Our Roles

  • Writing

  • Graphic Design

Case Studies

Tapping Into the Power of Print 

Guides & E-books for the HR Tech Industry


Aon partnered with Rep Cap to help write and design collateral for a sponsor presentation at the SIOP Annual Conference.

Background

When Aon, a leading global professional services firm, was preparing for a major presentation at the annual SIOP (Society for Industrial and Organizational Psychology) conference, they turned to Rep Cap to help them create a lasting impression.

Challenge

Trade shows are lively but noisy places, and it can be challenging to communicate complex ideas in these environments. Aon’s marketing team wanted to find a way to extend the impact of their messaging to attendees long after the event. 

Solution

Rep Cap wrote and designed a B2B guide that could be distributed both digitally and in print. Styled as a 4-by-6-inch booklet, the “AI in Talent Handbook” showcased Aon’s collective expertise in applying cutting-edge technology to assessments. The guide offered plain-language guidance on the major developments in artificial intelligence for talent, including basic definitions and an overview of trends.

Handbook cover and interior spreads

Results

The printed guide was a big hit at the event. Attendees were spotted reading and sharing the handbook throughout the conference center. The content was also adapted into a digital format to be used as a gated lead-generation asset. The asset performed so well that the handbook model was extended to a series and adopted for other business lines.

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