Searching for Ideas
Kearney is a B2B management consulting company whose work is built on strong relationships with leaders in many different industries. The team wanted to showcase the firm’s focus on creating more joy at work, as well as highlight interesting people with inspiring, joyful stories in the Kearney network. The marketing team was looking for ideas outside of the usual B2B marketing strategies and channels.
The Plan for a Podcast
Rep Cap worked with the Kearney team to design and produce a podcast about joy at work that would extend its message and create an impact with a wide range of listeners. Rep Cap coached the Kearney team on all aspects of podcast production, from the generation of episode ideas to guest selection to interview preparation to podcast promotion. The first season featured guests from the worlds of design, Broadway, telecommunications, technology and social psychology. All of the conversations hosted by Kearney Managing Partner and Chairman Alex Liu.
Experiencing Joy at Work
In its first season, the podcast earned a large, loyal audience. For the Kearney team, the podcast has served as a powerful networking tool with clients and prospects and as an appealing recruiting channel for prospective hires. The podcast was renewed for a second season, which was also produced with Rep Cap’s help.