Rep Cap developed a variety of thought leadership pieces (blog posts, long-form content, infographics and video) for Coursera to support a B2B thought leadership campaign.

Background

Coursera, a global online learning platform, is built on big ideas. The company hires the brightest minds in Silicon Valley and partners with the world’s best universities. Because of the company’s focus on education, a thought leadership campaign was a great fit for reaching potential buyers, but Coursera needed help creating collateral to support the campaign.

Challenge

The enterprise marketing team wanted to leverage those big ideas to create high-quality, original content that would resonate with potential buyers inside Fortune 500 companies.

Solution

The company hired Rep Cap to develop thought leadership pieces (blog posts, long-form articles, white papers and reports, infographics and videos) to support a B2B thought leadership campaign that would expand the company’s online footprint and start a conversation with potential buyers for its new enterprise service offering.

Results

Rep Cap was able to quickly access the company’s internal thinkers and outside partners, turning their ideas and experience into a timely, industry-leading content marketing campaign. The company used that content to power a long-term lead-generation campaign through its website, social media, email, PR and a paid lead service.

“The thing that sets the Rep Cap team apart from other content marketing agencies is that they know our space. They not only have top-notch content chops, but they also bring expertise about our industry to every piece they develop. They are not just a team of writers; they are thought partners.”

— Senior marketing manager, Coursera