Kearney: Inside the Mind

Podcast Production and Strategy for the Consulting Industry

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Summary

B2B management consultant company Kearney wanted to showcase its research on how the most critical consumer communities approach their relationship with retailers and brands — in their own voices. So the Inside the Mind podcast tapped into the intricacies of what makes communities unique and the things that bring consumers together.

Our Roles

  • Podcast Production
  • Strategy

Bringing the Expertise to Life

Kearney has deep expertise in the retail industry, including cutting-edge research on how consumers decide when and where to spend their money. Rep Cap worked with Kearney’s expert consultants and marketing team to develop a podcast that highlighted their expertise and research through interviews with consumers. In the pilot season, individual episodes took us inside the mind of CBD users, home chefs, fashionistas, and more in the United States and China. Greg Portell, global lead of Kearney’s Consumer Practice, and Katie Thomas, leader of the Kearney Global Consumer Institute, served as hosts as they tied the trends and interviews with consumers together and projected what the future might hold.

Greg Portell and Katie Thomas

The Plan for the Podcast

Rep Cap worked with the Kearney team to develop the ideas for each podcast episode. Rep Cap took the lead on sourcing, coordinating and conducting guest interviews as well as writing episode scripts, show notes and email promotions. In addition, our team handled all audio recording, editing and production tasks, and advised on promotion and distribution strategies internally and eternally.


Going Inside the Mind

Inside the Mind earned a large, global audience in its first season. The podcast gave Kearney a distinctive way to demonstrate its expertise with consumers and tell powerful stories with its research and insights that competitors couldn’t easily replicate.

Inside the Mind Season 1

About Kearney

Kearney is a global B2B management consulting company whose work is built on strong relationships with leaders in many different industries across 40 countries.

Industry: Consulting
Company Size: Enterprise
Location: Global

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